Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. I have no issues with that but do these companies know what a qualified lead is? That ... Read more
The post, %In Industrial Lead Generation, a Lead is a Lead, Right?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.