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Channel: Sales Qualified Leads (SQLs) – Industrial Marketing Today
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Industrial Content Marketing for Engineers to Make a Buy Decision

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Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced by manufacturers of components targeting Design Engineers. These Design Engineers often don’t have the final buying authority but unless the industrial parts are “designed in” ... Read more

The post, %Industrial Content Marketing for Engineers to Make a Buy Decision% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.


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